The times when company branding services was only about keywords, ranking, crawling and linking have gone. Many innovations have been introduced in the last few years, like Semantic Search, User Intent, Accelerated Mobile Pages, A.I., User Experience, Structured Data, and these are continuously creating areas where SEO overlaps with PPC, social media, traditional marketing, PR and content marketing. As a result, it has become nearly impossible to carry out SEO as a standalone activity: a synergy has become necessary to capitalize on all opportunities and tailor your marketing efforts.
Company branding services, how can you integrate SEO with Marketing, Social media and PR to achieve the maximum visibility and promotional impact?
Let's say you are about to launch a new product targeting B2B prospects; you want to promote it and create a dedicated page on your website.
First get your SEO team to do the keyword search for that product.
Your marketing team will, then, develop copy for the new product page around the key search terms; a blog post will be created highlighting the new product with all information including launch date and links to the new product page. A mail shot will be sent to all clients and newsletter subscribers.
Your SEO team will optimize the new page and the blog post including one-page SEO and structured data, where applicable (local business, event, product). The SEO team will ask your webmaster to add the new product page to your website's XML sitemap.
A video will be created highlighting the upcoming product; it will be uploaded on your YouTube channel and the SEO team will optimize it.
Your company branding services team will follow up and call all prospects who visited your website coming through all your tracked channels (e-mails, social media, PPC...) and to arrange a demonstration of the new product As all these efforts progress, the SEO, social team and e-mail marketing track landing page visits, social signals, brand mentions and inbound links to the product page. They pass all this information to the Lead Generation team. As society today is bombarded with an abundance of information through the web, prospective clients have the ability to gain more information for the product(s) they are interested in and would postpone talking with companies to know the products or services they offer. This leads to the demise of print advertising, trade shows as well as cold calling as they become irrelevant. To combat these phenomena, online lead generation was born. This lead type is the latest marketing tool that big companies employ to cut their marketing expenses without limiting their ability to gain new leads.
There are several ways of generating leads through the internet that are accessible and free for many companies. One of the popular ways to do so is through online surveys. Online surveys give the company a basic overview of their target market's opinions, preferences as well as interests. By conducting a survey, companies can tailor fit their product(s) to match the public's interest.